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Stretched Digital Display

Top 7 Things You Need To Know About Stretched Signage

Businesses have been using digital signages for years. Digital signage is an electronic display that helps businesses to relay their product information and brand messages to customers effectively. There are different types of digital signage in the market to meet different business applications and requirements. One of the most notable digital displays in 2022 is the stretched signage.

In this article, we will discuss the top 7 things you need to know about stretched digital signage.

  1. Stretched signage displays content in a wide-screen format.
  2. Stretched signage displays more content on a single screen.
  3. Stretched signage supports multi-screen display.
  4. Stretched signage supports landscape and portrait display orientations.
  5. Using stretched signage helps to utilize space more effectively.
  6. Stretched signage can operate 24/7.
  7. Stretched signage has wide applications in various businesses.

1. Stretched signage displays content in a wide-screen format.

Most digital signages or digital displays in the market are designed to display content in common resolutions such as 1280 x 720 (HD 720p), 1920 x 1080 (Full HD), and 3840 x 2160 (4K Ultra HD). However, there are times when businesses want to have more flexibility in their ways of displaying content.

Stretched digital signage is one of the most suitable displays for delivering information and content in widescreen formats (aspect ratios) such as 16:3, and 32:9. Some manufacturers even introduce signages that can support an ultra-wide format up to 58:9.

Stretched Digital Signage

2. Stretched signage displays more content on a single screen.

More content can be displayed on stretched digital signage due to its extended wide screen. It helps to provide an immersive viewing experience where viewers can see more at once.

More screen space leads to better productivity. Businesses can now deliver more messages effectively within a single page.

Wider screen of a stretched display.

3. Stretched signage supports multi-screen display.

Some stretched displays in the market support screen tiling. It is a feature that allows the user to combine several stretched displays to form a larger screen. In short, stretched display can be customizable.

For example, if a 16:3 aspect ratio is not wide enough, the user can combine two stretched displays laterally to allow a 32:3 aspect ratio. The screen is now wider and can display more information. The larger viewing area helps to capture customers’ attention more easily.

Multi-screen Signage

4. Stretched signage supports landscape and portrait display orientations.

Just like all other mainstream commercial displays in the market, stretched signage can also support both landscape and portrait display orientations. Landscape orientation displays content horizontally while portrait orientation displays content vertically.

Whether to choose landscape or portrait orientation depends on the intended purpose or the application of the business. Portrait orientation is normally used when the image or content is taller. For example, a fashion retailer uses a stretched signage vertically to display full-body photos of models which can highlight the promoted attires or clothes more attractively.

On the other hand, the landscape orientation is used by most businesses due to its versatility. Just like how we are watching our televisions at home, the landscape orientation can provide a sense of familiarity. Besides, a wider screen is also more appealing to human eyes most of the time.

Stretched Display in Portrait and Landscape Orientations

5. Using stretched signage helps to utilize space more effectively.

Store or retail space is precious. Every business owner wants to fully utilize every inch of his retail space to maximize store productivity. Interior design or decoration, product shelves, and product merchandising consume most of the retail space. There could be situations where a business owner is unable to locate a free space to install a digital signage.

Common signage products such as wall signages and video walls look like a TV and can have a pretty large screen size. With a wider screen but a shorter screen height, stretched signage is also commonly known as a bar display. Stretched signages can be installed in narrow and small spaces such as product shelves and wall columns. It is truly a cost-effective yet versatile product that helps in maximizing space efficiency.

Stretched Display at Cafe

6. Stretched signage can operate 24/7.

The main difference between a commercial display and a consumer display is its durability. Durability is not only limited to the ability of a display to withstand damage or pressure. The durability of a display also measures how long it can operate without causing any permanent damage or issues to the hardware.

A commercial display is more durable, and it can operate for longer hours when compared to a consumer display such as a television. As a commercial display, stretched signage is suitable to be used by various businesses that have long operating hours. A retail store will normally operate for more than 12 hours a day. Some other extreme cases involve convenience stores and hospitals which are more likely to operate 24/7 non-stop. Using TVs in businesses is a big No. This is because consumer televisions are not designed to run for long hours. Long hours of operation can shorten the life of the television. It can also cause overheating.

7. Stretched signage has wide applications in various businesses.

Some argue that stretched signage has very limited applications due to its unique shape. As a professional digital display solution provider, we always highlight that it is not the products that define how successful a business is. It is the approach or the method of using the products that plays the most important part in ensuring a successful business.

Stretched signages are commonly found in places such as retail stores, restaurants, cafes, train stations, airports, and hospitals. At retail stores, stretched signages are normally installed on product shelves to provide product information and to advertise. On the other hand, stretched signages are installed at payment counters of restaurants to display food menus and promotional messages.

Wide applications of a stretched digital signage.

Conclusion

Stretched signage can be a valuable business tool, especially for those who have limited space. It is an effective display when it comes to relaying your messages clearly and uninterruptedly. Maximize customer engagement and drive sales revenues by using the stretched signage in your business today.  

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